Definition
What is a magic link login?
Short answer
A passwordless sign-in method where the user clicks a one-time link emailed to them.
Full definition
A magic link is a unique, single-use URL emailed to a user that signs them in when clicked, without a password. Magic links are common for client portals because clients sign in rarely and forget passwords. 12img uses magic links for client portal access — clients receive a link in their email, click it, and land directly in their portal with no account creation required.
Related terms
More from 12img
Try 12img Pro free for 14 days
Galleries, contracts, invoicing, video — all in one place. No card required.
Start 14-Day Pro Trial