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Public roadmap

What's coming next.

We ship in public. Here's what we shipped recently, what we're building now, and what we're considering for the next quarter or two. Dates are targets, not promises.

· Full changelog

Recently shipped

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  • Shipped 2026-04-19 · Invoicing

    Get paid on 12img — Stripe Connect + Payment Links

    Invoicing is fully live. Connect your Stripe in 2 minutes (or paste a Stripe Payment Link for zero setup) and start collecting money through 12img — invoices, storefront prints, tips, booking deposits. Card, Apple Pay, bank transfer. Money …

  • Shipped 2026-03-08 · Platform

    Custom Domain Support

    Studio plan users can now point their own domain (e.g., gallery.janephotography.com) to their 12img profile. Full Vercel DNS integration with automatic SSL provisioning, DNS setup guides, and real-time verification status.

  • Shipped 2025-01-14 · Planning Tools

    Wedding Website RSVP Management

    Complete RSVP system with guest list management, attendance tracking, meal preferences, dietary restrictions, plus-one names, and CSV export for seating charts.

  • Shipped 2025-01-13 · Planning Tools

    Free Wedding Websites

    Beautiful, customizable wedding websites with RSVP forms, photo galleries, Q&A, schedule, accommodations, registry links, and vendor credits.

  • Shipped 2025-01-11 · Planning Tools

    Personal Wedding Checklists

    Free standalone planning tool for couples to track their wedding tasks with smart grouping by urgency.

  • Shipped 2025-01-10 · Planning Tools

    Personal Budget Planner

    Free budget tracking tool for couples planning their wedding or event.

In progress

  • Building · target Q2 2026 · AI

    AI gallery captioning

    Auto-generate alt text and captions for delivered photos using OpenAI vision. Optional, off by default. Helps with accessibility and SEO on public galleries.

  • Building · target Q2 2026 · SEO

    Programmatic city pages for vendor directory

    Top 100 US cities × photographer specialty. Schema-marked, AI-discoverable, internally linked. Powers organic discovery for local search.

  • Building · target Q2 2026 · Platform

    Watermark backfill for free-tier galleries

    Apply Sharp SVG watermark to existing free-tier images uploaded before the watermark system was built. New uploads already covered.

  • Building · target Q2 2026 · Infrastructure

    DB-backed rate limiting (Upstash Redis)

    Move gallery-unlock and download rate limiting from in-memory to Upstash Redis. Survives serverless cold starts and scales horizontally.

Up next

  • Next · target Q3 2026 · Mobile

    Native iOS and Android apps

    React Native rewrite of dashboard and gallery uploads. Push notifications, offline upload queue, mobile-native photo selection.

  • Next · target Q3 2026 · API

    Authenticated programmatic API

    OAuth2 + scoped API tokens for third-party integrations. Public Open API spec. Webhook delivery for gallery events.

  • Next · target Q3 2026 · Plans

    Team plans with seat-based billing

    Multi-shooter studios on a single bill with per-user permissions, role-based access, separate Stripe Connect destinations per shooter.

  • Next · target Q3 2026 · Infrastructure

    Public status page

    status.12img.com with uptime monitoring, incident history, and scheduled maintenance windows.

  • Next · target Q3 2026 · Booking

    Self-booking — rescheduling, auto-contract, .ics download

    Extend self-booking with client-driven rescheduling, automatic contract send on booking, automatic intake-form trigger, downloadable .ics calendar attachment.

  • Next · target Q4 2026 · Internationalization

    Localized currency and language

    Multi-currency pricing for international photographers. Spanish, French, Portuguese localization for client-facing surfaces.

Considering

Ideas we're weighing for late 2026 / 2027. Not committed. Reach out at hello@12img.com to advocate for one.

  • Considering · Integrations

    Lightroom export plugin

    Direct "Export to 12img" plugin for Lightroom Classic and Capture One. Skip the manual upload step entirely.

  • Considering · Integrations

    Two-way calendar sync

    Sync booked sessions to Google Calendar, Apple Calendar, Outlook with two-way updates. Today: one-way .ics download.

  • Considering · AI

    AI-suggested gallery curation

    Run uploaded RAW set through AI scoring (composition, sharpness, expression). Suggest top 30% for client proofing. Photographer reviews and adjusts.

  • Considering · AI

    Vector search across galleries

    Find photos by description ("the bride laughing during toasts") using pgvector embeddings. Cross-gallery and per-gallery search.

  • Considering · Mobile

    White-label client mobile app

    Pro studios get a branded mobile app for clients to view galleries, sign contracts, and pay invoices. Studio logo and colors.

  • Considering · Storage

    Backup-to-Backblaze integration

    Optional secondary backup of original RAWs to a photographer-owned Backblaze B2 bucket. Photographer pays Backblaze directly; 12img orchestrates.

Got an idea you want to see here?

We read every email. The fastest way to influence the roadmap is to be a paying customer who tells us what's missing.