Definition
What does white-label mean for photographers?
Short answer
A delivery surface with zero platform branding — clients see only your studio.
Full definition
White-label means the entire client-facing surface (galleries, client portal, emails) shows your branding only — your logo, your colors, your domain — with no trace of the underlying platform. This matters for studios that want clients to perceive a single, branded experience instead of a third-party tool. 12img Pro is white-label; Pixieset, ShootProof, and Pic-Time all retain some branding even on top tiers.
Related terms
Footer Branding
The "Powered by [platform]" credit shown in the footer of a delivered gallery.
Custom Domain
Pointing your own domain (yourstudio.com) at your platform account so clients see your URL, not the platform.
Client Portal
One link per client containing their timeline, contracts, invoices, gallery, and messages.
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