Definition
What is a model release?
Short answer
A document granting the photographer permission to use a person's likeness commercially.
Full definition
A model release is a signed agreement between the photographer and the subject that grants the photographer rights to use the subject's image for commercial, editorial, or portfolio purposes. Releases are required when images of identifiable people are used in advertising, sold as stock, or licensed to a brand. 12img includes model release as one of 19 contract clause categories in Smart Contracts.
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